By BreAnna Bell
“You” returns to Nielsen’s Streaming Top 10 list, leading this week’s ranking of titles after Netflix released the first five episodes of the show’s latest season last month. During the Feb. 6-12 viewing window, the series managed 1.73 billion minutes viewed in its first four days of availability. The second half of Season 4 was released on March 9.
According to Nielsen’s break down, the psychological thriller series attracted an audience very similar to “Friends” on HBO Max with 42% of viewers aged 18-34 and 65% of viewers female.
“New Amsterdam” ranked second on the list with 1.5 billion viewing minutes — that’s up 17% from the previous week and attracted an even more female-skewing audience (68%) than “You.” This marks the second consecutive week that the title has brought in over a billion minutes. Netflix added two seasons of the series in January. Before, “New Amsterdam” was originally only available for streaming on Peacock.
Despite experiencing a slight drop, “The Last of Us” on HBO Max took third overall with 1.1 billion viewing minutes on the streamer. This comes after the fifth episode’s release during this interval, pushing it to the highest ranking the show has received yet on the overall titles list.
After experiencing a big week with its debut, “Black Panther: Wakanda Forever” dropped to fourth place overall with 58% fall to 944 million viewing minutes, suggesting that viewers had been eagerly awaiting its release on Disney+. The title continues to lead Nielsen’s films chart. Following closely behind it on both charts is is “Your Place or Mine,” which earned 898 million viewing minutes.
“Minions: The Rise of Gru” just barely made the overall list at No. 10 with 687 million viewing minutes, a significant drop from the previous week’s 1.2 billion viewing minutes recorded. The film was first added to Netflix on Jan. 30.
Notably, Netflix’s non-english title “Physical: 100” landed in fourth place on the list of streaming originals 363 million viewing minutes, just above “Wednesday” (357 million) and below “Poker Face” (372 million).
Elsewhere on the chart is “NCIS” (783 million), “Cocomelon” (766 million), “Grey’s Anatomy” (750 million), and “The Walking Dead” (708 million).
See Nielsen’s list of overall streaming rankings for Feb. 6-12 first, followed by original streaming titles, acquired titles and then films.
LEAVE A REPLY
A Variety and iHeartRadio Podcast
THE BUSINESS OF ENTERTAINMENT
By BreAnna Bell